Programs in Fashion Marketing and Communications
Fashion Marketing and Communications – IED (Milan, Italy)
The men and women involved in fashion marketing are required to have a highly developed cultural background and high esthetic sensibilities, as well as the creativity needed to develop new ideas in order to promote the growth and constant renewal needed in a fashion company. In the world of fashion, the marketing department is of utmost importance: analyzing the market, tendencies and lifestyles, helping to guide the company in their approach to the public, planning and organizing the production, product launches, communication strategy and distribution of the collections.
Bachelor of Arts in Fashion Marketing and Communications – IED (Barcelona, Spain)
IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster. Since 2010 it offers the opportunity to combine the studies of this prestigious university, entirely taught in English, with the IED experience in the city of Barcelona.
Master in Fashion Marketing – IED (Milan, Italy)
The Master in Fashion Marketing forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques – focusing on aspects of positioning strategies and branding – the identity and consumer needs without neglecting the analysis of digital media.